Business Writing Technologies And Irrigation Facilities

Question: Portray about the Report for Business Writing of Technologies And Irrigation Facilities. Answer: Presentation Corporate social obligation manages the strategic approaches, which includes the activities that can profit the general public. A CSR of an organization incorporates a scope of strategies. CSR consistently anticipates help the strategic an association. The maintainability of an association isn't just significant for the individuals and planet, yet additionally is basic for the achievement of the business. Corporate social duty is a technique for organizations to profit themselves while profiting the entire society also[1]. Discoveries Discussions It has been discovered that the distribution center of Eagle Valley Health Foods Pty Ltd is made of folded iron. Along these lines, it remains excessively blistering in the mid year and incredibly cold in winter. Separately, the utilization of intensity remains in every case high. In any case, the utilization bills to warmth and cool the workplace and production line territory are excessively high. During the examination, it has been discovered that mellow steel, covered with zincalume can be utilized rather than creased iron. Zincalume is a compound that is a blend of zinc, silicon and aluminium[2]. It keeps going longer and it can oppose environmental consumption superior to the ridged iron. Accordingly, less force will be expended in the association, which will help in decreasing the month to month power bill. It has been discovered that water is fundamental for Eagle Valley Health Foods as the organization produce wellbeing bars made of natural product, basements and nuts. Mix of new innovation and representative mindfulness preparing can help the association in lessening a ton of water[3]. Evolving propensities: The association needs to change the propensities for the workers. This can set aside a great deal of water. It must be trying for any association to change the propensities for the worker in a flash. In any case, the presentation of the water preservation program can truly help the association in vitality utilization or green house gas discharge. The worker needs to comprehend the advantage of the undertaking and how it can help them in the future[4]. Operational changes: Scarcely any operational changes should be possible for decreasing water utilization. Normal examination program on channeling, hoses, cleaning can assist the laborers with understanding each circumstance better. The adjustments in the association ought to be completely arranged and appropriately actualized. Review program: Standard investigation can assist the representative with locating the breaks in the funnels, pipe joints, soddenness sign, characteristic of rust and so on sub meter framework ought to be introduced to caution the administrators if there should be an occurrence of exorbitant stream or it can likewise show about the diminished weight of the water tank. Innovations and apparatuses: Cleaning process accounts the greater part of the water utilization for any association. In this manner, it is a significant stagger during the time spent sparing water. Vacuum frameworks can be utilized rather than water. Dry ice can be utilized to wash the packs physically. The cleaning set up framework squanders a lot of water as well as devours extreme measure of vitality. Upgradation of innovation will possibly spare a lot of cash and water. Propelled wastewater advances, to be specific film bioreactor frameworks are extremely useful for sparing water. It utilizes a channel, which can dismiss the strong materials and produces a reasonable and purified item. Reuse of procedure water: The nature of water ought to be checked for the inward procedures between the organizations at whatever point required. The potential choices for water reuse, incorporates squander settled lakes, wetland built for vertical stream, free land that is developed for even stream and so on. Reuse waters can be utilized in prepared washing and fire insurance. End and Recommendations Today, a large portion of the assembling tasks are confronting limitation in utilizing the water, decrease of water or the hazard or frenzy of these things, which can turn into a reality. Falcon valley wellbeing food has a restricted financial plan to spend and rebuild the association however it can roll out hardly any significant improvements in the association, which can tackle the issues of the organization. The constraint of creation, which is necessary by the water use limitations will possibly put a productive, development based activity. References Angold Y, Zharkov V and Kalashnikov A, 'Water-Saving Technologies And Irrigation Facilities' (2015) 10 Water Practice Technology Crane A, Matten D and Spence L, Corporate Social Responsibility (Routledge 2012) Daniel Gillis, 'Water Matters: Why We Need To Act Now To Save Our Most Critical Resource' (2013) 60 Journal of Cleaner Production. Warr A, 'Material Corrugated Iron Options For Repair' (2016) https://www.environment.nsw.gov.au/assets/heritagebranch/legacy/warra.pdf got to 4 August 2016 [1] Andrew Crane, Dirk Matten and Laura J Spence, Corporate Social Responsibility (Routledge 2008). [2] Anne Warr, 'Material Corrugated Iron Options For Repair' (2016) https://www.environment.nsw.gov.au/assets/heritagebranch/legacy/warra.pdf got to 4 August 2016. [3] Ye. V. Angold, V. A. Zharkov and A. A. Kalashnikov, 'Water-Saving Technologies And Irrigation Facilities' (2015) 10 Water Practice Technology. [4] J. Daniel Gillis, 'Water Matters: Why We Need To Act Now To Save Our Most Critical Resource' (2013) 60 Journal of Cleaner Production.

Battle of Algiers Essay Example | Topics and Well Written Essays - 500 words

Clash of Algiers - Essay Example Fear based oppressor strategies are legitimized with regards to a war that is a result of colonization and when foes can't be separated from the majority, despite the fact that it isn't ethically satisfactory to utilize psychological militant strategies when battling a psychological oppressor association since it rebuffs warriors and non-soldiers the same and utilizations innovation to the impairment of the whole colonized individuals. The strategies of psychological oppression on the two sides of the war are advocated in light of the idea of the financial and political setting of Algeria, where the minority is battling the frontier rule of France, while France can't observe soldiers from non-warriors. The National Liberation Front or FLN just needed opportunity and self-governance for Algeria. The French, in actuality, went about as the colonizer, so they expected to squash the resistance utilizing all methods conceivable. The FLN realized that it couldn't crush the French with a heads-on crash, so it turned to guerilla strategies, for the most part fear based oppressor assaults, to accomplish the crucial disheartening the French and affecting the majority to battle their pioneer aces. France fought back to protect its clout in its province. It accepted that the opposition was made out of the minority, so it felt legitimized to dispense with the radicals, regardless of whether it implied having setbacks of non-war riors due to the trouble of separating them from the dissidents. It isn't ethically worthy to utilize fear monger strategies, while fighting a psychological oppressor association, since it doesn't separate soldiers from non-warriors, in this manner slaughtering blameless regular people. The FLN besieged two French bistros and an air terminal since it realized that it couldn't lead a powerful offense utilizing direct battle tasks. Guerrilla activities would be increasingly viable, regardless of whether they were secretive and sabotaged the profound quality of their activities. This remembered concealing weapons for conventional places and utilizing ladies to shroud firearms under their burka and to dispatch shelling

South Korea and New Zealand Relations Essay Example for Free

South Korea and New Zealand Relations Essay New Zealand keeps on remaining with South Korea†. At the point when New Zealand Prime Minister John Key says â€Å"stands with,† he is meaning the key component to the positive political relations between New Zealand and South Korea that have existed for a long time: New Zealand standing ‘side by side’ with South Korea. He underscores that New Zealanders don't stand higher than Koreans or over them as a unimportant racial gathering, however rather, he characterizes the fifty-year long political kinship as one of correspondence and solidarity, with shared regard among Kiwis and Koreans. Business has consistently been basic to keeping up the discretionary collusion between New Zealand and its fifth biggest exchanging accomplice, South Korea. New Zealand sends out items, for example, dairy, hamburger, products of the soil, and imports vehicles, electronic merchandise and hardware from South Korea. The two nations have commonly profited by this fruitful exchanging created in the course of the most recent five decades, with focal points to locals and outsiders in South Korea just as New Zealand. The strategic connection between these two nations, is not, at this point simply a window for safe exchanging, yet is currently viewed as a steady kinship whereby as indicated by South Korean Culture, Sports and Tourism Minister, Kwang-shik Choe â€Å"peoples are uninhibitedly going to and fro, turning out to be companions in the authentic sense. † The trades among Kiwis and Koreans over the Pacific Ocean have likewise been extraordinarily extended, permitting the two nations to set up new crusades, for example, understudy trade and working occasion visas. All in all, what now? How might we improve our relationship much further? As it's been said, correspondence is a â€Å"two-way road. † In request to keep up and advance the kinship between New Zealand and South Korea, the two societies should be receptive and inviting. This can be practiced in a few different ways, for instance by coordinating schools and commercializing Korean diversion here in New Zealand. This mix is significant in light of the fact that it will reinforce the feeling of ‘standing with’ each other, as Koreans grasp their digestion into Kiwi life. I trust New Zealand can improve political relations and grasp the Korean culture all the more completely by offering Korean language as a school subject. New Zealand offers endless instructive chances, both scholastic and social, to an assorted scope of multicultural understudies. It is consequently regular for schools to offer dialects, for example, French, German and Japanese. Be that as it may, most New Zealand schools don't offer Korean. Since New Zealand’s second biggest wellspring of remote understudies and 6th biggest source f abroad guests is South Korea, we should offer understudies the opportunity to consider the Korean language and culture inside our schools. Thusly we will manage the cost of the 32,000 Koreans in New Zealand the opportunity to feel acknowledged by the Kiwi people group just as permitting Kiwis to increase a more profound comprehension of their Korean neighbors, grasp their way of life and get familiar with their local language. Consistently, severa l youthful Korean understudies are sent to New Zealand to improve their English. When Kiwis not, at this point consider the to be Asian races as one, yet rather hold onto Koreans as unmistakable people, our global understudies will quit segregating themselves and just blending in with â€Å"their own kind†. I accept that when New Zealand schools offer language projects and understudy trades, the two Koreans and Kiwis will make enormous steps towards social combination and will stand next to each other as equivalents, as John Key imagines. The expression â€Å"music joins the world† is totally obvious with respect to the connection between New Zealanders and South Koreans. I accept that strategic relations between our nations will additionally improve when New Zealanders completely grasp Korean diversion. As of late, the Hallyu wave has slammed onto our local sands and left a profound engraving on the hearts of Kiwis. Korean specialists like Super Junior, U kiss, EXO, and Infinite and so forth unwittingly advance themselves in New Zealand, and are adored by a large number of fans everywhere throughout the nation. The New Zealand Summer Kpop celebration brings individuals who love the Korean culture, food, music and film, together in the one thing that joins every one of us Korean Pop. When Kpop is completely popularized on nearby radio and TV, the bewildering ability of SM, JYPE and Mnet, for instance: IU, Yesung (Super Junior) and Dong Bang Shin Ki, will be appreciated by all Kiwis. No longer will fans feel dismissed or be blamed for having a â€Å"Asian fetish† on the off chance that they favor non-English music. I accept that radio broadcasts like ZM and The Edge ought to advance Kpop every day so Kiwis and Koreans can be presented to the two societies, rather than disengaging the Korean people group by making a different Korean radio broadcast. Additionally, Korean groups should play at Big Day Out alongside different nationalities that express their energy by their live exhibitions. Music permits individuals to jump over language hindrances. Along these lines, so as to advance social relations with South Korea, it is significant for Korean and Kiwi music to between weave similarly at all levels, without bias, empowering every one of us to appreciate something recognizable while finding out about something totally extraordinary. I accept that the long-standing companionship between South Korea and New Zealand is fortifying and creating, as demonstrated by the figures of trades between the exchanging business and the social advances to date. Most importantly, I trust Koreans should be recognized into the network not distinguished by race, yet by their character and the social and life exercises that they carry with them over the Pacific Ocean. I accept that if New Zealanders really ‘stand with’ their Korean companions and neighbors, progressively open to grasping each other’s social uniqueness and beating the language boundary; our countries can flourish and develop the current kinship. As an amateur student of Korean, an admirer of Kpop, food and shows, I expect to â€Å"stand with South Korea,† in order to bring the two countries together and proceeding with the solid fellowship for an additional 50 years.

7 Surprising Skills Needed to Be a Writer

7 Surprising Skills Needed to Be a Writer Writing, the simple demonstration of putting pen to paper, is challenging enough all alone. However, most writers have no issue investing in the creative effort. At the same time, the work that accompanies writing for a living might trap you in. Beyond creativity, here are 7 surprising skills needed to be a writer. Social Skills All writers are not introverted, but many absolutely are. It can be a tough obstacle to overcome. However, social skills are a necessity when you are attempting to convince others in your capacity to communicate with words. Do not be afraid to network, embrace the social media, and speak up. Dont be ashamed to ask for opportunities, either. You may be astonished at the power of social skills and earn considerably more. Time Management Skills As a writer, you need to figure out how to partition your time to cover every aspect of maintaining a writing business. You also need to resist giving in to the myriad of potential distractions around you, especially because you can’t exactly turn off Twitter and email if you use both for work. Resourcefulness Writing does not come with a standard blueprint. Few professional writers have a degree in writing, while some dont. There are numerous cases when writers are landed jobs because they have friends who are writers, others are hired because they launched a blog that got to become popular. The truth is, for everyone, the specifics are different. As a result of this, working with the opportunities, abilities, skills, and experiences that unique to your situation is imperative. In two words, be resourceful. Marketing Skills One great example of the power of resourcefulness is Author Ahyiana Angel who didnt have any professional experience in writing. But she did have marketing skills as a former publicist, and she optimized them, basically becoming her own publicist. This won her opportunities to become published by Simon and Schuster. A mastery of marketing is important to break into freelancing or earn some cash with your writing. Branding, search engine optimization (SEO), guest posting and pitching are a few marketing skills you should familiarize yourself with. Thick Skin and Fearlessness Get over wanting to be cool, creative, smart, important, wise, a huge success, a great writer, or any ego-dominated idea that is really just a tool for staying away from shame and humiliation.   Any writer will tell you â€Å"thick skin is an absolute necessity.† To get over any sensitivity, dont be afraid to be humiliated, terrible, be a beginner, share your work, be ready to embrace criticism, persistent, and to override and reset the primitive controls and autopilot for courage. Think and Feel Like Your Audience Be a psychologist, observer, and therapist, who can find out how and why people feel and think the way they do. Creating an original character implies that you need to take some necessary steps of coming up with his or her characteristic traits. You must get in their head and see why they do what they do. For becoming an incredible observer, you should be interested in human thinking patterns, and what is hindering people from being their best selves. See this as your job and obsession. Creativity in Making up Worlds that Don’t Exist You have seen Lord of the Rings, Alice in Wonderland, and Star Wars. Those are not only talents but practice. We can all pretend, but only if we can get away from that intelligent, logical and critical part of our brains that doesn’t want nonsense to thrive. But what is nonsense all about if not imagination. That is what makes it so wonderful. Practice seeing your writing on paper regularly to strengthen it, particularly if you are relishing your magical and illogical creative ability. These will help you launch a professional writer career when you have zero work experience, and make you standout. 4.00 avg. rating (1 vote)

Women Suffrage Essays - 1512 Words

It was Theodore Roosevelt, who stated that, â€Å"Nobody cares how much you know until they know how much you care†, conveying the idea that with no voice comes no change. In the morning of August 26, 1920, the 19th amendment was ratified, which centralized mainly on the enfranchisement of women. Today, they have the legal right to vote, and the ability to speak openly for themselves, but most of all they are now free and equal citizens. However this victorious triumph in American history would not have been achieved without the strong voices of determined women, risking their lives to show the world how much they truly cared. Women suffragists in the 19th century had a strong passion to change their lifestyle, their jobs around the†¦show more content†¦It also used attention-grabbing tactics in order to show that they truly care by going out of their comfort zone. National Women’s Party (NWP’s) contributions to the suffrage movement were most effective due to their drastic approaches such as different forms of campaigning, picketing during wartime, and their maltreatment in jail to their advantage. In order for women to be taken seriously the NWP’s leaders Alice Paul and Lucy Burns, who were the party’s main leaders, produced many creative forms of campaigning for the public. The first idea that they developed was on March 3, 1913, and was an organized parade in Washington D.C, purposely the day before President Woodrow Wilson’s inauguration. Washington was filled with visitors due to this occasion so it was a perfect opportunity. The parade consisted of about eight thousand willing women marching onto Pennsylvania Avenue convincing bystanders to take consideration. They wore sashes and banners, one of the banners in the march said, â€Å"WE DEMAND AN AMENDMENT TO THE UNITED STATES CONSTITUTION ENFRANCHISING WOMEN† (Behring). These demanding banners angered the people, men began to hang outside their windows and come out of their cars to yell at the women which turned into a violent riot. Many women were injured and police officers didn’t both er to protect the women or stop the riot, it looked more like they were enforcing the situation. This caused the superShow MoreRelatedWomen s Suffrage And The Suffrage Movement Essay1492 Words   |  6 Pagesnyone know what the Women’s Suffrage is about? The Women’s Suffrage Movement is about the struggle for women to have equal rights as men such as vote, and run for office.What about the leaders of the suffrage? The most well known women’s rights activists were Susan B. Anthony, and Elizabeth C. Stanton. Does anyone know what amendment gave women the right to vote? The nineteenth amendment. The nineteenth amendment to the United States forbids any US citizen to be denied the right to vote based onRead MoreThe Fight For Women Suffrage1892 Words   |  8 PagesAbigail Adams’s words were one of the first noted mentions in the United States foreshadowing the beginning of an extensive suppressed battle towards women’s suffrage. The fight for women s uffrage was a movement in which women, and some men included, pleaded for equal rights regarding voting and women’s voice within the political realm. Women’s suffrage was not a matter of instant success; it endured a prolonged time to achieve. It was not until August 1920, about 14 decades subsequent after Abigail Adam’sRead MoreWomen Suffrage Essay1257 Words   |  6 PagesWomen Suffrage Women’s rights in America have always been a major issue throughout history. Women’s rights have been closely linked with human rights throughout . This violation of Women’s rights is apparent in the fight for suffrage in the late 1800’s-early 1900’s . It can be said that the government denying the vote to women is a human right offense because the right to vote is a natural right that comes with citizenship. To deny a certain group based on race, age, or gender isRead MoreWomen And Women s Suffrage1443 Words   |  6 PagesDo you know if you are a feminist, or do you know what a feminist is? Feminism is the belief that men and women are equal, and should have equal rights. According to teens of this generation, feminism means different things. How you decipher this information, however, is privy to you. For thousands of years, many people have believed that women were beneath men, and that men were superior. Recent times, however, have grown to realise that this is a gender biased way of thinking, and haveRead MoreWomen s Suffrage Of Women1783 Words   |  8 PagesAlthough there are more women than men in the U.S.A, they have been subjected to many of the same inequalities as minority groups. They have fought to overcome social, economic and political barriers. In the early 1800’s women were considered second class citizens. They were expected to care for the home and family. Women were not encouraged to obtain a formal education nor purse a career. They could not own property after they were married and were prohibited from voting. Women realized that they wereRead MoreThe Women Suffrage Movement1745 Words   |  7 PagesThe Women Suffrage Movement The right to vote, the right to go to college, the right to own property. Some people take it as a right that they had all along. That is far from the truth. Suffragists fought long and hard for many years to gain women suffrage. Before the suffrage movement began, women did not have the right to vote, child custody rights, property rights, and more (Rynder). The American Women Suffrage Movement was going to change that. People known as suffragists spoke up, and joinedRead MoreSummary : Womens Suffrage 1121 Words   |  5 PagesShay Gupta Mr Schwab World History Honors Womens Suffrage When slavery was abolished, people finally managed to realize one simple thing- its just a pigment in our skin that makes us different. But why couldn t they realize another thing- its just our sex organs that make us different? Until the fairly recent 1920, women and men were held so different they were not even allowed to cast their ballots for the president of the United States. It drove some women, such as Elizabeth Cady Stanton and SusanRead MoreWomen s Suffrage Of Women981 Words   |  4 PagesWomen’s Suffrage In 1848 women decided that they wanted to have a voice. Women from all over the United States became tired of listening and abiding by the rules that men put in place. Many men thought all women were good for was cooking, cleaning, and caring for the children. When the country went to war women were left behind to take care of everything while the men were gone. This was an eye opener for most women, and that is when they came to the conclusion they were good for more. There wasRead MoreWomen s Suffrage Of Women1435 Words   |  6 Pagesphoto to the left you see a group of about ten women standing around a box. The women closest are reaching toward the box to put a slip of paper in it. The women are a mix of races and ages, some are smiling, some are not. The Photo is in black and white and the women appear to be wearing old-fashioned clothing and hairstyles. This photo captures American women voting for the first time after the 19th Amendment was passed on August 26, 1920. Women were always thought of less than man and were expectedRead MoreWomen s Suffrage Of Women948 Words   |  4 Pages Suffragists advocated for women s enfranchisement to not only secure political rights for female, but also for social equality between genders. This is supported by the information that is outlined in the Declaration of Sentiments, which was written during the Seneca Falls Convention in 1848. As a matter of fact, this convention initiated and set the notion of women s enfranchisement into motion. In the declaration, pro-suffragist men and women implied that females were not treated equally

Prohibition Of Marijuana, Heroin, And Other Drugs

It is also possible that drug users are irrational decision makers and might not understand the adverse long-term effects and addictive properties. Prohibition should reduce demand through legal penalties; however, since not all drug users are rational choice makers, demand can increase by creating a â€Å"forbidden fruit† effect. The consequences of increased use add to the complexity and costs of enforcement on both drug users and the general population. Drug users, trying to avoid the legal consequences of their use, often times interact with non-users in ways that are harmful and costly. Additionally, non-users are also impacted by increased taxes to pay for the enforcement, by regulations to check for drugs that take time and are inconvenient, and by becoming innocent bystanders that can get caught in the middle of attempted arrests, often with deadly affects. The long federal experiment in prohibition of marijuana, cocaine, heroin, and other drugs has given us unprecedented crime and corruption combined with a manifest failure to stop the use of drugs or reduce their availability to children. The factor that determines the amount of violence created by prohibition is the level of enforcement. There are two main reasons for this. One, black markets only form when the enforcement is very strict and, two, increasingly strict enforcement leads to violence both in making arrests and as competing suppliers seek to capture market share. The violence not only impacts thoseShow MoreRelatedHow Congress Has Influenced Our Current Ineffective Drug Policy1521 Words   |  7 Pagesnation s general drug history and look critically at how Congress has influenced our current ineffective drug policy. Through this analysis I hope to show that drug prohibition policies in the United States, for the most part, have failed. Additionally, I will highlight and evaluate the influences acting on individual legislators decisions to continue support for these ineffective policies as a more general demonstration of Congress role in the formation of our nation s drug policy strategy.Read MoreEssay Why All Drugs Should Be Legalized 1468 Words   |  6 Pages Abraham Lincoln once said: â€Å"Prohibition will work great injury to the cause of temperance. It is a species of intemperance within itself, for it goes beyond the bounds of reason in that it attempts to control a mans appetite by legislation, and makes a crime out of things that are not crimes. A Prohibition law strikes a blow at the very principles upon which our government was founded.†(Lincoln) When most people think of prohibition, they think of the 18th amendment of the constitution; the alcoholRead MoreShould Marijuana Be Legalized?1189 Words   |  5 PagesIntroduction To legalize or to not legalize drugs, that is the popular question lately. The current repeat visitor to each states legislative sessions is making marijuana legal. Currently in the United States there are twenty states with legal medical marijuana and the District of Columbia. Out of those twenty only Colorado and Washington have also legalized marijuana for recreational use. When it comes to legalizing drugs marijuana appears to be the most popular one being advocated for. HoweverRead MoreIs the Prohibition of Drugs Useful or Not? Essay1729 Words   |  7 Pagesbecome aware of drug prohibition. In fact, every country in the world has a form of drugs prohibition. However, national drug prohibition started in 1920s in the United States as a subgroup of national alcohol prohibition. In 1930 the congress of United States separated drugs from the alcohol prohibition law and created a new federal drug prohibition agency (Levine, 2002). Prohibition may be defined as the set of policies which ban all production, distribution and sale of drugs for non-medical useRead MoreShould Marijuana Be Legalized?923 Words   |  4 PagesStates have tried marijuana at least once. Marijuana was listed in the United States Pharmacopoeia from 1850 until 1942 and was prescribed for various conditions, including labor pains, nausea, and rheumatism. It wasn’t until 1970 when the Controlled Substances Act passed, classifying marijuana along with heroin and other illegal substances as a Schedule 1 Drug. Yet, people argue that marijuana prohibition is unfair and goes against their civil liberties; others think that marijuana use is dangerousRead MoreThe Legalization Of Marijuana And Marijuana Essay1314 Words   |  6 PagesMarijuana or Cannabis is one of the bused drugs in America and the rest of the world. Interesting accumulating evidence show that the significant negative impact of this drug outweighs the positive effects. However, the medical benefits of the drug seem on the process of chemical compounds as compared to the drug itself. Medical debates show that chemical compound in marijuana are the problem as compared to the plant. The said chemical compound affects the mental and physical health of the personsRead MoreSubstance Abuse and Addiciton: A Very Brief History Essay example1651 Words   |  7 Pagesalcohol, illegal drugs, prescription drugs, over the counter drugs, cigarettes etc. Any and all of these can become addictive to people very quickly. For years, people believed that addiction was a willful vice that they do to themselves. For years is has been viewed as an individual problem instead of a social problem. Americans today have many different views than 100 years ago about addiction, alcohol and drugs. In the early days of the 19th century, it was only a dream that a drug could save aRead MoreShould Cannabis Be Legalised?1595 Words   |  7 Pagesrecreational drug, which has occurred since the 1840’s seen in hashish clubs and bars, and will be analysing the advantages and disadvantages of the legalisation and criminalisation of cannabis to determine whether cannabis should be legalised in Australia. In most Western countries, Cannabis has been viewed as a dangerous narcotic, dating back to the 20th century, whilst a number of legislation acts have been put in place to prohibit this drug such as, the Geneva Convention Dangerous Drugs Act (1925)Read MoreEssay on Marijuana528 Words   |  3 PagesMarijuana Marijuana is a drug that has been used for thousands of years. Marijuana was used in ancient China, as far back as 5000 B.C. The Incans and Mayans used marijuana in religious ceremonies. Marijuana also has roots in this country. The Indians of the plains used marijuana in their peace pipes as a sign of friendship and peace. After prohibition there was a sharp rise in the use of this drug in America, but after prohibition was repealed the use went down. In the 1920s and 30sRead MoreShould Marijuana Be Legalized?1638 Words   |  7 Pages1920 when alcohol prohibition began the war against cannabis had been going strong for a decade. In 1910 the Mexican Revolution created a surplus of Mexican immigrants in the United States; American citizens were frightened by the Mexican culture, including their recreational use of cannabis (Marijuana Legalization, 2015, para 7). Politicians continued to use fear and racism to grow disapproval and hatred of cannabis. Beginning in 1915 twenty -nine states passed the anti-marijuana law, which was first

African American History

Question: Describe about the African American History? Answer: Nonviolence: The Only Road to Freedom It was felt in the year 1966 that the nonviolence movement of the black people was challenged and many black brethren brought in their doubts regarding self defense in the non violent movement. It was also put forth that every incident of casualty which is arising is being done by the Blacks under the veil of nonviolence to attain freedom. But, the real scenario is that none of the Negroes have in fact resorted to violence in any form (Teachingamericanhistory.org). Various testimonies have been recorded which substantiate this. There are also incidents and reports that point that a single white man has killed and assaulted more people on a single day than that killed by the entire Negro Community. Observations have been made in this regard by the author and he has underlined the subject that the entire Negro population never intends to cause violence and refrain from bloodshed in order to attain independence. The audience in the current article is the Native American population. Regarding the issue of self defense, it has been pointed that many people have at some point of time stated that they prefer to remain silent because they believe that they are likely to lose their cool if they are attacked by the whites. Luther has expressed his view and said that when the people are being made to suffer on a regular basis when their children are being deprived of their rights, their wives are being maltreated and even they are being forced to face discrimination in work places, then it necessarily qualifies the wrongful acts per se (America Magazine). In such a situation, if they can afford to stay calm, then they are supposed to stay calm when they are physically abused as well. The purpose of the Article is to point out that liberty and freedom can be attained through non violent means as well. The good in humanity can be restored through non violent strategies. The example of the student demonstration as a protest against the fact that they were denied to sit and have lunch together with the whites has been drawn in this and it has been very lucidly explained that how putting the authorities under some kind of pressure succeeds in bringing about a change rather than assaulting and causing massacre in the population (Connection.ebscohost.com). It has also been made imperative to resort to human rights in order to achieve the rights that are guaranteed by the constitution. Some strategy regarding this can be followed in the future (Abc.net.au). Peaceful demonstrations have achieved success in history and the same can also witness a success story in the future. Arms and ammunitions cannot help a nation. Rather, what is required to be done is that such marches have to be organized which can make the desired changes in the society. Non violence has to be used as the new weapon which can change the attitude of the people. For this, cooperation and organization are the most important elements. References: Abc.net.au,. 'The Only Road To Freedom: Martin Luther King, Jr. And Nonviolence Opinion ABC Religion Ethics (Australian Broadcasting Corporation)'. N.p., 2013. Web. 15 June 2015. America Magazine,. 'The Only Road To Freedom'. N.p., 2009. Web. 15 June 2015. Connection.ebscohost.com,. 'NONVIOLENCE: THE ONLY ROAD TO FREEDOM'. N.p., 2015. Web. 15 June 2015. Teachingamericanhistory.org,. 'Nonviolence: The Only Road To Freedom | Teaching American History'. N.p., 2015. Web. 15 June 2015.

The Actress (Theatrical Novel). The green version of Review Essay Example

The Actress (Theatrical Novel). The green version of Review Paper Essay on The Actress (Theatrical Novel). The green version of . Fun, easy reading It was interesting to observe the authors version of what will become of the capital in the near future of course, fantasy Full, and hardly describe the capabilities will So, the plot -. Young, but, of course, an aging actress who lost her husband (allegedly by his own stupidity, etc. here and remorse come on stage), and the opportunity for career growth, taking drugs, spends lonely nights in the trash of their own past and apartments, plays a minor role in a word, rotting girl he meets the devil n follows (or rather, during) attempts to die. He offers her fame, talent and the whole world at her feet and, instead, nothing. But the devil lied to her ambiguous truth, paraphrasing classics. Nina (the main character, on whose behalf and narrative goes) back to life, gets the best roles, endless youth, beauty, and glory We will write a custom essay sample on The Actress (Theatrical Novel). The green version of Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Actress (Theatrical Novel). The green version of Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Actress (Theatrical Novel). The green version of Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer On the one hand -. Gets dreamed about. But the problem is that people who are looking at it from the audience, start committing suicide in tens of feelings to a-great-Nina. Then the girl realizes that something is amiss, and infernal man of its allegedly sleeping likely real. Nina wants to leave the game, but not everything is simple Next to retell the story will not) it is better to read the first mouth , ie from the book, and I shall continue on my own opinion: The plot is scored by all and sundry. Goethes Faust with his nervous hiccups. Not to say that the book struck me. This is another shocker. It differs only in the addition of fiction, futuristic time, and of a philosophical subtext that, they say, love will win and Satan The book on the fan, plus -. Given its size and simplicity of the language of the author read it can at least to add another paint (green in this case) in the picture of modern literature which navryadli in the future we dare to call a classic. In general, for smile etc. Reading necessarily)

Archaeology of a German Hillfort Called Heuneburg

Archaeology of a German Hillfort Called Heuneburg Heuneburg refers to an Iron Age hillfort, an elite residence (called Fà ¼rstensitz or princely residence) located on a steep hill overlooking the Danube River in southern Germany. The site includes an area of 3.3 hectares (~8 acres) within its fortifications; and, according to the latest research, at least 100 ha (~247 ac) of additional and separately fortified settlement surrounds the hill. Based on this latest research, Heuneburg, and its surrounding community  was an important and early urban center, one of the first north of the Alps. Alternate Spellings: Heuneberg Common Misspellings: Heuenburg History of Heuneburg Stratigraphic excavation at Heuneburg hillfort identified eight main occupations and 23 construction phases, between the Middle Bronze Age and Medieval periods. The earliest settlement at the site occurred in the Middle Bronze Age, and Heuneburg was first fortified in the 16th century BC and again in the 13th century BC. It was abandoned during the Late Bronze Age. During the Hallstatt Early Iron Age period, ~600 BC, Heuneburg was reoccupied and extensively modified, with 14 identified structural phases and 10 phases of fortification. Iron Age construction at the hillfort includes a stone foundation about 3 meters (10 feet) wide and .5-1 m (1.5-3 ft) high. Atop the foundation was a wall of dried-mud (adobe) brick, reaching to about a total height of 4 m (~13 ft). The mud-brick wall suggested to scholars that at least some sort of interaction took place between the elites of Heueneburg and the Mediterranean, illustrated both by the adobe wallmud brick is strictly a Mediterranean invention and was not previously used in central Europeand the presence of approximately 40 Greek Attic sherds at the site, pottery produced some 1,600 kilometers (1,000 miles) away. About 500 BC, Heuneburg was rebuilt to match Celtic models of hillfort design, with a wooden wall protected by a stone wall. The site was burned and abandoned between 450 and 400 BC, and it remained unoccupied until ~AD 700. Reoccupation of the hilltop by a farmstead beginning AD 1323 caused extensive damage to the later Iron Age settlement. Structures in Heuneburg Houses within the fortification walls of Heuneburg were rectangular timber-framed structures built close together. During the Iron Age, the mudbrick fortification wall was white-washed, making this prominent structure stand out even more: the wall was for both protection and display. Crenelated watchtowers were built and a covered walkway protected the sentries from inclement weather. This construction was fairly evidently built in imitation of classical Greek polis architecture. Cemeteries at Heuneburg during the Iron Age included 11 monumental mounds containing a rich array of grave goods. Workshops in Heuneburg held craftspeople who produced iron, worked bronze, made pottery and carved bone and antler. Also in evidence are craftspeople who processed luxury goods including lignite, amber, coral, gold, and jet. Outside Heuneburgs Walls Recent excavations concentrated on regions outside Heuneburg hillfort have revealed that beginning in the Early Iron Age, the outskirts of Heuneburg became quite dense. This settlement area included Late Hallstatt ditch fortifications dated from the first quarter of the sixth century BC, with a monumental stone gate. Iron Age terracing of the surrounding slopes provided a place for expansion of the settlement area, and by the first half of the sixth century BC, an area of some 100 acres was occupied by closely spaced farmsteads, enclosed by a series of rectangular palisades, housing an estimated population of about 5,000 inhabitants. The suburbs of Heuneburg also included several additional Hallstatt period hillforts, as well as production centers for pottery and artisanal wares such as fibulae and textiles. All of this led scholars back to the Greek historian Herodotus: a polis mentioned by Herodotus and located in the Danube valley ca 600 BC is called Pyrene; scholars have long connected Pyrene with Heuneberg, and the identified remains of such an established settlement with important production and distribution centers and a connection to the Mediterranean is strong support for that. Archaeological Investigations Heuneberg was first excavated in the 1870s  and sustained 25 years of excavations beginning in 1921. Excavations at Hohmichele mound were conducted in 1937-1938. Systematic excavations of the surrounding hilltop plateau were conducted from the 1950s to 1979. Studies since 1990, including field walking, intensive excavations, geomagnetic prospection, and high-resolution airborne LIDAR scans have concentrated on the outlying communities below the hillfort. Artifacts from the excavations are stored at the Heuneburg Museum, who operates a living village where visitors can see the reconstructed buildings. That web page contains information in English (and German, Italian and French) on the latest research. Sources Arafat, K and C Morgan. 1995 Athens, Etruria and the Heuneburg: Mutual misconceptions in the study of Greek-barbarian relations. Chapter 7 in Classical Greece: Ancient histories and modern archaeologies. Edited by Ian Morris. Cambridge: Cambridge University Press. p 108-135 Arnold, B. 2010. Eventful archaeology, the mudbrick wall, and the early Iron Age of southwest Germany. Chapter 6 in Eventful Archaeologies: New approaches to social transformation in the archaeological record, edited by Douglas J. Bolender. Albany: SUNY Press, p 100-114. Arnold B. 2002. A landscape of ancestors: the space and place of death in Iron Age West-Central Europe. In: Silverman H, and Small D, editors. The Space and Place of Death. Arlington: Archaeological Papers of the American Anthropological Association. p 129-144. Fernndez-Gà ¶tz M, and Krausse D. 2012. Heuneburg: First city north of the Alps. Current World Archaeology 55:28-34. Fernndez-Gà ¶tz M, and Krausse D. 2013. Rethinking Early Iron Age urbanisation  in Central Europe: the Heuneburg site and its archaeological environment. Antiquity 87:473-487. Gersbach, Egon. 1996. Heuneburg. P. 275 in Brian Fagan (ed), The Oxford Companion to Archaeology. Oxford University Press, Oxford, UK. Maggetti M, and Galetti G. 1980. Composition of iron age fine ceramics from Chà ¢tillon-s-Glà ¢ne (Kt. Fribourg, Switzerland) and the Heuneburg (Kr. Sigmaringen, West Germany). Journal of Archaeological Science 7(1):87-91. Schuppert C, and Dix A. 2009. Reconstructing Former Features of the Cultural Landscape Near Early Celtic Princely Seats in Southern Germany. Social Science Computer Review 27(3):420-436. Wells PS. 2008. Europe, Northern and Western: Iron Age. In: Pearsall DM, editor. Encyclopedia of Archaeology. London: Elsevier Inc. p 1230-1240.

Writing The Report Roanoke, Virginia Branch Coursework

Writing The Report Roanoke, Virginia Branch - Coursework Example d. Employee’s morale declining day by day- over worked- without salary increment. II. Methods for investigation a. Questionnaires were given to designers and copywriters in order to determine their problems. b. Budget review to determine the reason why the company accepted new orders before accomplishing initial orders. c. Employees were interviewed by members of the department. III. Findings. a. Copywriters and designers had issues regarding their department b. The employees were demoralized hence the quality of the products was substandard c. The company had to accept new orders before accomplishing initial ones. IV. Conclusions: a. Employees demoralized because they were not compensated for the over time hence low productivity. b. The branch also some of its great members. c. The company’s reputation got ruined. V. Recommendations. a. Compensation of over time. b. Improved communication within the organization. c. Collaboration of designers and copywriters. INTEROFFI CE MEMORANDUM TO : GREGORY S. FOREST FROM : HUMAN RESOURCE DEPARTMENT SUBJECT: ROANOKE BRANCH DATE : May 2, 2012 As the vice president of Human Resource Department, I would like to take this opportunity to give you detailed information about Roanoke Branch, situated in Virginia.

Strategic Management Essay Example | Topics and Well Written Essays - 2500 words - 19

Strategic Management - Essay Example According to him, this is the â€Å"VRIN† resource based view of a company. Cohesive leadership, brand equity, brand value, trademarks, patents and copy rights are certain types of VRIN resources of a firm (Srivastava1, Franklin and Martinette, 2013). These resources of the companies should be coupled with proficient â€Å"capabilities† for generating the best outcomes from the operational activities of a concern. Through acquisition of rare resources and capabilities, companies can generate significant entry barriers within its industry. The differentiation strategies of the firms can be successful only with the help of extraordinary resources and capabilities. Sustained competitive advantages of giant multinational companies can be attained only through acquisition of unique productive factors.VRIN resources and its internal capabilities are strategically valuable for a company for certain special features. These resources helps an organization create value for its customers and this value exceeds the cost of its operations. The value of the consumers depends on prices of a product or a service of a company (Srivastava1, Franklin and Martinette, 2013). Through VRIN resources a company can lower its product or service pri ces more than that of its competitors and hence tap a wider base of customers. By achieving greater competitive advantages, a company can earn more profit than its market rivals. The factors causing commercial prosperity of successful multinational companies as Apple, Amazon and Ikea can be effectively analyzed through VRIN analysis model. The tangible and intangible resources of Apple Inc. are its valuable to its business. The land buildings acquired the company, its capital resources and equipments types of its valuable resources in business. The brand reputation of the concern, its trademarks and patents are also types of insubstantial factors. High social and commercial prosperity can be achieved by Apple Inc. only

Business plan for Gym Equipment Essay Example | Topics and Well Written Essays - 1500 words

Business plan for Gym Equipment - Essay Example Purchasing fitness equipment online too, has grown substantially over the last several years. From numerous infomercial products to high-end home exercise equipments, the Internet provides the medium for detailed information on the benefits and features of each product. As people overcome their fear of cyber shopping, they are learning that the Internet offers both - the convenience and the savings. Convenience comes from comparative shopping without having to travel to numerous fitness equipment stores, where you often deal with unknowledgeable sales representatives. The Internet has empowered the consumer with detailed product information, allowing them to make intelligent purchasing decisions. In addition, the Internet provides an opportunity to avoid the added costs incurred through purchases at retail stores. A percentage of any price tag at a store includes overhead costs like leasing prime space, employee wages and inventory. The Internet is changing the rules, and online purc hases can result into significant savings on items like fitness equipments. Although people, mostly youngsters, have become much more fitness conscious than ever - a few online shops are existent on world wide web, selling home gym equipments. ... Hence, the current business position clearly speaks the need of a selling media from where the good number of customers can be reached on an everyday basis. Thus, e-shops are an opportunity. Else, the Internet websites already existing in the market selling home gym equipments, aren't yet covering the whole of potential customers. They are often into a part-time business of selling products via Internet, over and above having their conventional exhibition center - and hence, their business models are not probably as powerful as what a full-fledged Internet venture could have. "How can you rate a successful e-business The outward signs of a robust and thriving business are: Revenue increases Ability to generate profits Success in creating meaningful alliances Success in expanding into new markets Differentiating itself from other business models " ( Online Internet Business Models). In such a scenario, there is an opportunity of launching an Internet shop selling home gym equipments, as its full-time Internet business. Business activity Launched in the early days of year 2008, 'Beauty Fitness', a full-time e-shop - is into the business of selling home gyms and fitness equipments to young people, and all the others who want to stay in a good shape, keep fit - both physically and mentally. With fast growing Internet accessibility, e-shops are gaining bigger and bigger potential. Having established their presence on computers of almost all the British households, e-shops are not limited with daily working hours, weekend offs, or festive holidays. Customers can have access to our Internet shop 24 hours a day, 7 days a week. More, while in classic shops customers are required to walk around the town, 'Beauty Fitness' offers the customers that ease,

A Thousand Acres as Movie is Melodramatic and Bogus Essay example -- M

A Thousand Acres as Movie is Melodramatic and Bogus Perhaps Jane Smiley's Pulitzer Prize-winning novel "A Thousand Acres" was a bit over-rated. For one thing, the book's "dark secret" seemed utterly implausible. I just didn't believe that the book's protagonist and narrator, a 37-year-old Iowa farm wife named Ginny, could have completely repressed the fact that her father had sex with her when she was 15 years old, night after night, for a year. For True Believers in "Repressed Memory Syndrome," this might sound like gospel: I found it melodramatic and bogus. Furthermore, the sensitive-unto-death narrative voice was dissonant and grating: Ginny came across as too intelligent and self-aware to be as clueless and numb as she was supposed to be. Despite these major flaws, however, Smiley's au courant revisiting of "King Lear" had its virtues: keen insights into family dynamics, a stately, beautifully controlled pace and a weirdly chipper, let's-do-the-dishes-everybody quality that only heightened the ominous sound of fatal machinery grinding away beneath the banal surface of Happy, Happy American life. Unfortunately, these literary achievements -- created by tone and nuance as well as the sheer hypnotic effect of time spent turning the pages -- are not easily captured by film. The movie fails to convey any of the book's strengths -- and it magnifies its shortcomings into bathetic clichés. "A Thousand Acres" may simply be one of those books that can't be made into anything but a plot-driven movie-of-the-week. Although the first half hour is really dreadful, with its hokey plot-establishing voice-over and choppy, melodramatic action, it's not easy to imagine how director Jocelyn Moorhouse an... ... or the face-off between her way of living in the world and Rose's. Smiley's novel is filled with an unnecessary amount of family horror -- she could have achieved the same artistic effects without sprinkling on the Gothic MSG. But the interiority of the novel form allows us to look away from the lurid plot, to follow the subtler movement of Ginny's mind. Moorhouse halfheartedly tries to tell the story from Ginny's point of view, but she keeps going back to the external, epic vision. Instead of feeling like an epic, however, "A Thousand Acres" feels like a soap opera -- an impression not lessened by the soupy this-is-a-sad-scene music and the treacly voice-over that keeps telling us what just happened -- "going to court had divided us from each other." If Shakespeare spun a few times when Smiley's novel came out, he must be rotating like an eggbeater now.

Nissan Leaf Essay

1. Introduction According to Nissan Global (2011), â€Å"The Nissan Leaf is the world’s first 100-percent electric, zero-emission car designed for the mass market. With its advanced powertrain, Nissan Leaf provides a totally new driving experience, with its smooth and responsive acceleration, stable handling, and quietness. Incorporating the latest IT systems, Nissan Leaf is always connected to driving support functions for a secure and convenient ownership experience. Nissan Leaf was launched in December 2010 in Japan and the United States and in 2011 in Europe and other markets. The Leaf has won numerous international accolades, including the prestigious 2011 European Car of the Year, 2011 World Car of the Year and 2011-12 Cars of the Year Japan awards†. The continuous success of the Nissan Leaf electric car in the Japan and United States market is considered the developmental platform to expand into the Asian market, especially in the Vietnam market. As the Global Advertising Director on behalf of Nissan Cars announces that the Nissan Leaf electric car will be launched in January 2013 and other launched events relevant to the Nissan Leaf lasting within 3 months. It is expected to create a green trend for the transportation. 2. Vietnamese market analysis 2.1 Current market analysis The car market in Vietnam is tending to grow strongly by three impacts. Firstly, the customers consider car as the main vehicle for the transportation increasingly more. Especially, as reported on Tienphong (2012), the individual-car segmentation raised up to 15% in 2012. This indicates that an increase in the customers’ interest in purchasing cars. Furthermore, DanTri (2011) reported that the economic crisis has changed in the automobile market leading that the consumer tastes have changed, and they tend to purchase small cars with the good operation, facilities, affordable price and ability to save fuel. Finally, Trends (2010) article indicated that: â€Å"There is a tendency towards electric cars, supported by the emission legislation†. Based on these current situations, the Nissan Leaf car’s design and operation are one of the advantages likely to gain the attention in the Vietnamese customers’ mind and the automotive market. 2.2 Target audience Customers of the Nissan Leaf electric car will be focused on 2 age groups: 25-35 and 36-49 years old with an income monthly of 25 million VND and above. The gender is mostly for women because they support green activities such as buying an eco-friendly car more than men. Besides, customers are noticed by 2 main type of personality: Thinker and Innovator. Thinkers often have an educated orientation and good environmental awareness. Innovators tend to grasp new technology and set trends. Additionally, there is a possible prediction for families that parent might purchase electric car for their children. Therefore, parent will be in 45-55 years old with the modern lifestyle. 3. Advertising Objectives In the first 3 months of the launch period, there are 3 advertising objectives are identified obviously: 1. Within 2 months of the launch period, building 70 % awareness of the target audience about the Nissan Leaf that is not a hybrid car, it’s completely electric, it has no gasoline or diesel powered engine to supplement for power; that is an environmental brand with the good operations and friendly features as other diesel powered cars 2. Achieve 30% of the remaining target audience to understand the basic information of the Nissan Leaf 3. Convince two-thirds of the prospective customers to visit a retailer for a test drive 3.1 Target audience evaluation â€Å"Green life† is becoming the most compelling term to Vietnamese consumers. The benefit of green activities is socially approved since numerous undertaken researches. Therefore, the strengths of Nissan Leaf electric car that are utilizing no fossil fuels, there are no emissions; will be the great attention of the social because of its positive eco-impacts. These evidences will efficiently support our advertising objectives which use green-conscious lifestyle as a key to influences their target audiences. 4. The creative strategy 4.1 Creative platform 4.2 Advertising Appeal As indicated by V.K.Reddy on Scribd (2012), â€Å"Advertising appeals aim to influence the way consumers view themselves and how buying certain products  can prove to be beneficial for them. The message conveyed through advertising appeals influences the purchasing decisions of consumers†. Therefore, by identifying the advertising appeals, the specific wants or needs of customers will be reached effectively. The advertisement is blended between Rational appeals accorded to William.F.A, Michael.F.W and Christian Arens’s the broad category of appeals (2011, p.342), and Music appeals is mentioned by V.K.Reddy on Scribd (2012) Rational Appeals Music Appeals â€Å"Rational appeals are directed at customer’s practical, functional need for the product or service†. (William.F.A, Michael.F.W and Christian Arens, 2012, p.432). It means that the rational appeals emphasize the features and characteristics of the product or service to highlight the benefits of using the specific brand. When applying Rational appeals into the Nissan Leaf advertising, there is an increase in customers’ product understanding and credibility because they have a clear view and proper information as the ads might show the product’s operations and outstanding facilities to have a lively product-picture for customers. Besides, it offers an explanation of how it runs or other information such as the contact number, websites so that customers can evaluate quickly the product benefits According to V.K.Reddy on Scribd (2012), music has a certain intrinsic value and can help to increase the persuasiveness of the advertisement. It also helps to cap ture the attention and retention of customers. When Music appeals are used in the ads, customers can base on the melody as the product identification to recall the product. Music appeals in the ads should be gentle and emotional. 4.3 Advertising Executional Styles The advertising styles identification is an important work because it has a great influence on the customers’ perception. How do you convince customers to believe in the product during a few seconds of the advertisement? Therefore, the advertising styles are the impacted key to your success. In the Nissan Leaf advertisement, there are 2 advertising styles applied in to  express the product’s features: Lifestyle Demonstration As presented about Advertising and Execution Styles by Brandon Schuster on Slideshare (2011), â€Å"Lifestyle shows how well the product will fit in the customer’s lifestyle†. Based on the features of Lifestyle style, the Nissan Leaf ads create 2 conflicting worlds to makes customers imagine how the product is useful for them in their normal life, how it can impact on their driving habits. Thereby, customers can filter the product benefits leading to the decision Demonstration style is interactive way to advertise the product because customers will have opportunities to find out additional information after seeing the advertisement, thereby, the expected benefits are shown to customers. Applied in the Nissan Leaf, the demonstration style helps to show how the operating system runs, how to use the facilities and to charge safety the battery. 4.4 TV Commercial Storyboard The story starts with the scene of the up-down world space: The Down-World’s life is dark, has many dust and smoke, the citizens have to wear masks whereas; the Up-world is bright, peaceful and has lots of trees. The Down citizens always ask themselves: â€Å"Why can the Up create the beautiful world like that?† shown by the scene that the down citizens often look their face up. The music in this section is gentle and sophisticated. One day, a Down citizen find out a pipe to climb to the Up, he decides to find the answer. This scene is presented by his eye motions showing the seconds he was making decision with the faster beat music. After climbing, he is surprised by the wonderful Up world, especially, when he sees a car. He sits into the car and drives it. In these scenes, the character will perform how to use the car’s operating systems and other functions. The driving car speed is performed by the scene: when the car crosses a tree, it creates a gust of wind blew a leaf following to the car. At the end, he stops and charges the battery. The leaf falls in the Nissan symbol and the logo/ slogan of Nissan occurs. 4.5 Overview of Media There are varied media vehicles to advertise the product; however, each product needs to identify the specific media vehicles to maximize their advantages for the product features. The Nissan Leaf Advertisement uses 3 main media vehicles including print, electric media and social media. Firstly, magazines are used as the first consideration in terms of print media because it is the best medium to narrow down to selected markets and allows an advertiser to reach a particular target audience with a high-quality presentation. It is strategically placed to appeal the different interests. Secondly, TV as electric media has a mass power to cover and reach huge audiences quickly and frequently. Especially, Nissan Leaf is a new product for the Vietnam market, the TV impacts is the key to reach the customer’s attention. Therefore, it brings more opportunities to express the brand with personality and image. Finally, social media is a highly interactive vehicle to evaluate easily the cu stomer response. 5. Media plan The media plan of the campaign will spread over 3 months: February-March-April in 2013. In the first month of the launch period, the core media vehicles are used frequently to build the Nissan Leaf awareness and the customer’s retention. The third month will focus more on direct marketing activities to recall the Nissan Leaf. 5. Evaluation â€Å"Advertising is one of the largest costs in a company’s marketing budget. No wonder its effectiveness is a major concern!† (William.F.A, Michael.F.W and Christian Arens, 2011, p.234). In order to evaluate the effectiveness of the plan, testing is the important tool used to measure the advertising dollars is sent worthily. The evaluation is divided into 2 testing: pretesting and post-testing. Pretesting Post-testing Purpose: Estimate the reaction level of the target customers in the marketplace Time: January-2012 Method: Use a process called â€Å"Benefit testing†. As explained by William.F.A, Michael.F.W and Christian Arens (2011, p.235), The process is presenting the core product benefits to a group of customers in a focus group. Thereby, the  most persuasive or compelling benefits the group considers will be identified. Time: May-2013 Method: For electric media: Use â€Å"Advertising Tracking measurement† Collect Feedback from Feedback devices: toll-free numbers and Web addresses provided in ads so that the responses or redemptions can be made to estimate the impact of advertising media. Examine the rating of programmes For prints: base on â€Å"Tear-sheets†- Copy of the ads for verification purposes as indicated on Admedia (2007) 6. PR Tactics PR Tactics Description Supported aspect Press Releases The tool of publicity for the launch period. It is important to write effective news releases and submit them to editors so that they may publish in their publication. Serve to build the product awareness in the first days, increase the visibility of the brand, and may be an excellent way to find new potential customers for the Nissan Leaf Trade show Be organized before the media plan and interacts with it by inviting journalists to interview about the Nissan Leaf and write articles. By using press relationships, it can often lead to press coverage that money cannot buy. It is a highly visible action for participants and observers and helpful when needing to speak louder than words and to attract news media audiences Invite international organizations FFI (Fauna and Flora International) IUCN (International Union for Conversation of Nature) to support the Nissan Leaf image and cooperate during the launch period. Based on the reputation and credibility of these organizations, it helps to improve consumer perception of EVs as a whole  could be the most effective strategy given the perception positioning goals Sponsorship Be a sponsor of Go Green Club. Members of Go Green, will cycle in the third moth of the launch period This will attract other eco-friendly supporters. All of which fit into a good consumer niche for the Nissan Leaf. 7. Advertising’s role in Marketing Mix Advertising is one of the most important factors affecting directly for the success, therefore, the advertising plan plays a mass role in the marketing mix elements for the Nissan Leaf. 4P’s element Advertising Role in Product Product is the core element in the marketing mix because the market demand bases on the product’s utility and popularity. According to William.F.A, Michael.F.W and Christian Arens (2011, p.66), â€Å"An ad may not address a product’s quality directly, the positive image conveyed by advertising implies quality†. It means that advertising creates the added value for the Nissan Leaf. Especially, Nissan Leaf is a new product in the Vietnam car-market, advertising and PR activities as Trade Show are used to introduce and educate customers about it. Thereby, Advertising ensures the survival and success of the Nissan Leaf. Besides, Advertising and PR create demand for the Nissan Leaf because they spread information about the product and increases customers’ positive awareness through technological advances of the media and the power of press release. Price Buyers are always sensitive about the market price, therefore, â€Å"advertising has the effect of keeping prices down. That again serves the consumer’s self-interest†. (William.F.A, Michael.F.W and Christian Arens, 2011, p.66) Besides, according to William.F.A, Michael.F.W and Christian Arens, advertising and PR may attract many manufacturers to engage in mass production. Thereby, the unit cost for unit product may decrease leading the lower price. Place There are various channels of distribution including direct and indirect channels to deliver the Nissan Leaf to more markets. Especially in the large-scale distribution, advertising plays an important part in distributing process. It will maximize the areas where distribution is not to reach, ensure that smooth distribution of goods and keep customers well-informed. Promotion When implementing the marketing mix, the Nissan Leaf will introduce sales promotion campaign to capture the target audience and potential customers. PR and advertising are instruments of Sales promotions so that customers may update, be informed on the sales promotions. 8. Conclusion Nissan Leaf provides electric cars which are targeted to the Vietnamese women market with purpose of building the Nissan Leaf awareness for Vietnamese customers and convincing them to change their driving habits by purchasing them. The goal of advertising plan in 3 months is promoting the Vietnamese car market for Nissan Leaf and aiming to persuade women consumers by an advertising image for Nissan Leaf as a zero-emission product that can bring many significant health benefits as well as fine state. References: 1. Nissan Global (2011). Nissan Leaf. [Online] 2011. Available from: http://www.nissan-global.com/EN/NISSAN/LEAF/ [Accessed: November, 17th, 2011] 2. Tienphong (2012). Thá »â€¹ trÆ °Ã¡ » ng à ´ tà ´ Ä‘ang là ª lá º ¿t leo dá »â€˜c. [Online] October, 9th, 2012. Available from: http://www.tienphong.vn/xe/594690/Thi-truong-o-to-dang-le-let-leo-doc-tpov.html [Accessed: November, 17th, 2011] Translation: Tienphong (2012). The automotive market is increasing uphill. [Online] October, 9th, 2012. Available from: http://www.tienphong.vn/xe/594690/Thi-truong-o-to-dang-le-let-leo-doc-tpov.html [Accessed: November, 17th, 2011] 3. Dantri (2011). Thá »â€¹ trÆ °Ã¡ » ng à ´ tà ´ Má » ¹ nÄÆ'm 2011: Xe nhá »  là ªn ngà ´i. [Online] December, 26th, 2011.

My Personal Personality Survey Results - 982 Words

I Vanessa Simones would like to share with you my personal, personality survey results. The first survey 16personalities concluded that my personality type was â€Å"The Campaigner† (ENFP-T). â€Å"The campaigner is one of the diplomats personality groups. The basic concept of â€Å"The Campaigner† is Enthusiastic; creative and sociable free spirits, who can always find a reason to smile. The second survey I took was the Humanmetrics Jung Typology Testâ„ ¢ my results concluded that my personality is â€Å"INFP† (Introvert, iNtuitive, Feeling, Perceiving). Last but not least was the Resiliency survey. This survey concluded that my resiliency was a score of 73, resulting in â€Å"better than most†. I must admit that I had more excitement then surprise over my†¦show more content†¦Curiosity helps me to step out of my comfort zone, which can be petrifying but at the same time is overly vivacious. It leads me to new discoveries to learn from and new understandings. My curiosity is also beneficial to others because it can encourage others confidently to explore novelty, which can be fulfilling. Even if it not fulfilling there’s results, and with results it’s a step forward with a lesson learned. Being observant is also beneficial to myself and others. One way it’s beneficial is I can naturally recognize emotions and asset in situations. Another way is it helps me fallow my steps back to my misplaced items. My personality may be full of passion and adventures, but it’s not always butterflies and giggles. It is more often complex. I have crucial hindering disadvantages. I suffer defeat more than excelling in intensity. My high emotions are paralyzing. My observations can leave me pondering aimlessly. My passion can turn into red and dark loathing. I become universally problematical. Psychologically, I become fully overloaded with spinning, flooding, illogical, madness. Making a rational person erratic. Creating feelings of incapability of control and understanding. Placing me into darkness of unknowingness that’s to obscure for me to relate to. With no relation I feel like I cannot seize the problem to conquer it. Consequentially giving me physical and emotional